ASIKO V LOOKBOOK CAMPAIGN
Whilst working with Bearded Genius to unveil the Asiko V collection, we worked with the brand in the capacity of multimedia content creation (focusing on videos, stop-motion graphics and articles) to tell the story of the collection. We used a documentary which gave context to the creative collaborative effort that brought the collection to reality, to a video approach to the lookbook and a fashion film to create evergreen content around the collection.
To take the story from the brand to its target audience, we used a fashion writer to tell the Asiko V story from production to the fashion campaign, which was shared with media platforms.
The finale was the pop-up event which we coordinated with the Bearded Genius team to create real-time coverage of the event on their social media pages, and a video recap to document the guests' reaction to their favourite designs.
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