TRAVELBETA

The Coming 2 American movie premiere in West Africa by Filmhouse Cinemas birthed a partnership with tourism powerhouse Travelbeta. The responsibility of Travelbeta at the premiere was to give an all-expense-paid trip to the best-dressed winners. Our purpose was to produce in real-time an experiential story communicating the brand’s essence and relevance at the premiere.

Our story began with creating the Uhuru Garden in Nairobi with illustrator LeanKid and set design by Aarinksol. Using the core visual elements of video and imagery, we created a series of stories highlighting the guests at the event in real-time. This generated over 500,000 impressions and increased engagement and interaction with its travel community in real-time.